Cryo is a cryotherapy treatment centre based in Edgecliff, Sydney. Cryotherapy is a hyper-cooling treatment for muscle recovery and repair, injury recovery, weight loss and skin rejuvenation. During a session in a state-of-the-art Cryotherapy chamber, your body is briefly enveloped in a fine nitrogen mist and safely cooled to approximately −140°c for up to 3 minutes.
We were approached by Cryo to produce a series of in-house videos to guide customers through the cryotherapy process when using the facilities.
Utilising a piece to camera narration format complemented by animation to illustrate scientific processes and safety precautions, gave us the ideal combination of a personal touch, while still covering all important points. Animation really is a perfect tool to illustrate a concept or idea without the constraints that may arise with traditional video, voiceover or still graphics. There are no limitations to what animation can convey and we made full use of animation with Cryo’s in-house videos.
Shot on location, Cryo’s state of the art facilities were amazing to work in. Far from your everyday medical treatment facility, Cryo has a fresh, rejuvenating and calm ambience that provided a great palette of colour for our cinematographers to work with.
We really enjoyed this project from start to finish. We always love tying in video, music, sound effects, graphics and animation to create a multimedia product that entertains, informs and inspires.
Check out some clips below.